The brand persona being presented on the Stories and News page is that Starbucks is professional and inspirational. There is a lot of valuable information about what is going on in the world and its relevance to the Starbucks brand. The audience can tell that the company cares and strives to be knowledgeable about current events. For example, the Starbucks website has stories about Black History Month and Coronavirus. They also have an entire section that focuses on their efforts to help the planet.
Another component of the brand persona portrayed through the Stories and News page is that Starbucks is positive and encouraging. They discuss through sections on their website that they are a “people positive” brand and want to do the best for humanity. Starbucks appears innovative because it discusses new drinks and concepts that the brand is trying.
The content featured on the Starbucks Stories and News page helps build relationships with their target audience because it allows the audience to learn about what Starbucks values outside of their product. It allows the audience to connect with the Starbucks brands and learn important information about the world around them. The audience has the opportunity to learn about new Starbucks products, innovations, and initiatives they support.
Creativity and humor are components of the brand persona represented by the Starbuck Twitter account. For example, on February 2, 2020, Starbucks tweeted, “Maybe if the groundhog had some Cold Brew, he wouldn’t go back to sleep for 6 more weeks of winter.” They also frequently interact with their audience by retweeting people’s tweets and replying to them. Part of their brand persona is to be inspiring; they tweet some uplifting content. Overall, the tone of their content is positive and encouraging, and this is similar to the brand persona portrayed through the Stories and News page. Some of the information from their Twitter account also aligns with the Stories and News page in terms of content.
The Starbuck Twitter feed contains both created and curated content. An example of curated content featured on the Starbuck Twitter account is they retweeted a tweet from Blue Star Families about partnering with them to support military members’ mental health. By doing this Starbucks gets positive exposure as well as Blue Star Families. Another example of their curated tweets is they retweet people positive Starbucks stories. Starbucks ‘ created twitter content is tweets with graphics and pictures promoting their new and featured products. They also tweet their creative promotional content. For example, on August 25, 2020, Starbucks tweeted, “Every time a PSL is sipped, a leaf gets its orange.”
Melissa’s Portfolio 
Really nice job with your analysis here, Melissa! Clearly articulate the slight differences between brand persona on these two platforms. Good examples of tweets as well to highlight created vs. curated. Add in links when referencing these examples to further strengthen.
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